A streaming service with only two shows, to show how absurd a two-party system is.

Client
Jared Young for Senate
Year
2024
What we did
Campaign, Production, Branding, Website
Result
Launched the Two Few series for an independent Senate run
Twoflix, cause campaign for Jared Young for Senate

By the numbers

  • 70%of Missourians wanted a third optionMissourians who said they wanted a choice beyond the two parties.
  • 31%knew there was oneMissourians who knew there already was one. The gap between the two was the brief.

Jared Young ran as an independent for U.S. Senate in Missouri in 2024. Buena built Twoflix, a Netflix parody where every row offers the same two titles, 'Two Angry Men: Season 164' and 'The Furious Two', to make voters feel how limiting two options really are. It launched July 2, 2024 as the first drop of 'Two Few', a series of one-a-week parody products.

Two Angry Men poster: two politicians laughing in red and blue armchairs

70% of Missourians wanted a third option. Only 31% knew there was one.

Jared Young ran for U.S. Senate in Missouri in 2024 as an independent. Every election, voters are pushed to vote along party lines just to keep the other side from winning.

Campaign research found that 70% of Missourians wanted a third option, but only 31% knew there was one. For an independent, simply letting people know a third choice existed could be the breakthrough.

The campaign also wanted to get there without a flood of divisive paid ads. Instead it promised a bold new project every month, paid for by donors and volunteers.

Social card: 'What if everything was like our Two Party system?'

Rebuild everyday products with only two choices, so people feel it

America runs on options. Coffee shops, BBQ sauces, music, movies: we have thousands of each. For the system that runs the country, we get two.

Two Few made that absurd by rebuilding familiar products with only two choices. We wouldn't put up with it anywhere else, so why put up with it in our politics?

Each drop is a parody you can actually use. Each one ends on the same turn: there is a third option, and his name is Jared Young.

The Twoflix logo over a wall of the same two thumbnails

A streaming site where every row offers the same two shows

Twoflix looks like the real thing. 'We Think You'll Love These', 'Continue Watching' and 'Top Comedies' all offer the same two titles: 'Two Angry Men: Season 164' and 'The Furious Two'.

We made the key art for both, two senators shouting face to face and a desert standoff between two muscle cars, plus a trailer for Season 164 of 'Two Angry Men'. Social cutdowns and stills carried it into feeds.

Scroll down and the site turns: 'It's an entertaining movie, but an awful way to run a country.' Then it introduces Jared Young and asks for a donation.

'The Furious Two' key art: two men and muscle cars in a desert standoff

Twoflix opened a month of two-choice parodies on July 2, 2024

Twoflix launched on July 2, 2024 as the first drop of Two Few, the campaign's project for July. Next came a search engine with only two results and a rideshare app with only two cars.

In August the campaign moved on to its next project, United Seats of America. It brought two people with opposite politics together at a baseball game.

Young lost to Josh Hawley that November. Twoflix is still up at two-flix.com, and every row still offers the same two shows.

  • Twoflix

    A streaming service with two shows, launched July 2, 2024.

  • Twoogle

    A search engine that gives two results, whatever you search.

  • 2ber

    A rideshare app with only two cars to choose from.

It’s an entertaining movie, but an awful way to run a country.

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