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Imagine opening Netflix and finding two shows. Searching Google and getting two answers. Calling a ride and choosing between two cars. That’s Two Few, the parody series we made for Jared Young’s independent Senate run in Missouri: Twoflix launched on July 2, 2024, and Twoogle and 2ber followed on July 9, each one a working joke about the only menu we accept without complaint, the ballot.
The gap Two Few was built for
- 70%of Missouri voters open to a third-party Senate candidateFrom a survey of 524 likely general-election voters by research firm Y2 Analytics, reported by KBIA.
- 31%knew there already was oneFrom the campaign’s own research: most Missourians who wanted a third option didn’t know one was on the ballot.
- 3parody products in one monthTwoflix (streaming), Twoogle (search) and 2ber (rideshare), the campaign’s project for July 2024.
Missourians wanted a third option. Most didn’t know they had one
Jared Young was running for the US Senate as the candidate of the Better Party, a party he had petitioned onto Missouri’s ballot that spring. His campaign’s polling held a promise and a problem. Seven in ten likely voters were open to a third-party candidate.1 But only 31% knew there was one.
That made the first job for an independent unusual. Before you persuade anybody, you have to make them notice how narrow the menu is. And you have to do it without the millions in TV ads his opponents had.
How Missouri voters identify
| Independent | 43% (43%) |
|---|---|
| Republican | 33% (33%) |
| Democrat | 24% (24%) |
Polling cited by Jared Young in 2024. Independents are the largest group in the state, yet have no party of their own.Source: Deseret News
What if everything worked like our two-party system?
America is the land of options. There are dozens of coffee orders, entire aisles of barbecue sauce, a streaming service for every mood. For the system that runs the country, we get two.
So we stopped arguing the point and built it. Two Few rebuilt products everyone uses every day with only two choices, so people could feel the absurdity instead of being told about it. If we wouldn’t put up with it anywhere else, why put up with it in our politics?
The campaign promised voters a bold new project every month in place of a barrage of divisive paid ads, and Two Few was July’s.2 We registered the domains on June 19 and had the first one live two weeks later.
It’s an entertaining movie, but an awful way to run a country.
Twoflix: Season 164 of Two Angry Men
Twoflix opened on July 2. It looks and scrolls like the real thing, with rows labeled “We Think You’ll Love These,” “Continue Watching,” “Scandalous Documentaries,” “Because You Live in America” and “Top Comedies.”3 Every row offers the same two titles.
The hero is “Two Angry Men, Season 164, Episode 1,” about two old men who can’t stop yelling at each other, now in its 164th season since the Civil War. The other is “The Furious Two,” a desert standoff between two muscle cars. We made the key art for both and a trailer for the new season, animated with motion designer Ruban Tamrakar.
The details carry the gag. The navigation offers TV Shows, Movies, New & Popular and Browse by Language, and none of it leads anywhere new. Try to leave too early and a pop-up stops you: “Wait, you haven’t scrolled down enough yet.”3 Because the punchline is further down, and we wanted everyone to reach it.
Keep scrolling and the joke turns. “Isn’t it awful only having two options?” the page asks, then swaps the last word for “parties.” Then: “It’s an entertaining movie but an awful way to run a country.” Jared introduces himself as “an independent running for U.S. Senate in Missouri,” and the button asks for a donation.3
Twoogle and 2ber: two answers, two cars
A week later, on July 9, the series doubled. Twoogle, at two-gle.com, was a search engine that answered any question with exactly two results, written to sit at opposite extremes, the way a two-party system frames every issue. Neither is the best answer. They’re just the two you’re allowed. Its About page put it plainly: search engines give millions of results to every question, and Twoogle gives you two extremes, just like our American duopoly.
2ber, launched the same day, was a rideshare app with only two cars to pick from, wherever you were going.
All three lived on a Two Few hub on votejaredyoung.com under one question, “What if everything was like our two-party system?”, and each drop came with key art, social cutdowns and a link back to the campaign.2
Twoflix
A streaming service with two shows. Launched July 2, 2024.
Twoogle
A search engine that gives two extreme answers. Launched July 9.
2ber
A rideshare app with two cars to choose from. Launched July 9.
Satire that ends in a choice
Each drop was built to travel on its own. A link to Twoflix needs no explanation and no politics up front: you click, you recognize the red logo, you get the joke in a second, and you only meet the candidate once you’re already smiling. That made the series easy to share for people who would never repost a campaign ad.
Political ads usually tell you who to be angry at. Two Few did the opposite: it made people laugh at a situation everyone shares, Republican or Democrat, and then pointed at the way out. The final scroll of every drop ended on the same idea: there is a third option, and his name is Jared Young.
In August the campaign moved on to its next project, United Seats of America, which sat a Democrat and a Republican side by side behind home plate. Two years later Twoflix is still up at two-flix.com, and every row still offers the same two shows.
