Nightjar

Rangers guard huge landscapes with small teams. Ordinary camera traps only show what happened after the fact, when the animal is already gone.

RESOLVE, the conservation nonprofit, had built TrailGuard AI. It is a hidden camera that spots people, vehicles and animals on the device and sends real-time alerts to rangers.

It spun out Nightjar, a social benefit enterprise, to build and scale it. The new company needed a story to rally behind, a voice, and a site that could sell a $799 camera to park managers.

Our brand narrative starts from an old proverb: character is what you do when no one is watching. Nature sees us at our worst, prowling in the dark and taking what isn't ours.

But nature also sees us at our best: rangers standing guard over vast spaces, risking life and limb. Nightjar is technology that brings out the best in humans, and the line says it plainly. Nature is watching.

The site line, Seeing is protecting, carries the idea into the product. Night-vision art direction puts visitors inside the camera's view, with detection boxes on elephants, chimpanzees and a logging truck.

We designed and built nightjar.tech, a dark, cinematic site. Every section feels like looking through the lens at night.

It walks through what makes the camera different, from onboard AI to battery life and speed. It explains the Nightjar IQ alert dashboard and takes pre-orders.

RESOLVE announced the new brand and site in July 2025. Its announcement introduced Nightjar as the future of TrailGuard.

TrailGuard AI was named one of TIME's Best Inventions of 2023, before our work began. It is used in more than 25 protected areas across Asia, Africa and South America.

In India's tiger reserves its alerts have helped lead to poacher arrests, and trials there reported 98.8% detection accuracy. RESOLVE says its first field test in East Africa led to 30 arrests.

Those results belong to RESOLVE and the rangers. Our part was making sure the company behind the camera launched with a story as strong as the product.