Edovo Unlock Gear

Edovo's app brings free education to people in prison, and Unlock Day turned the 🔓 emoji into its symbol. We wanted a way for the people most committed to the cause to give more, and to show it.

People give more when they get something back, and more still when that thing shows what they gave. Most charity merch only says you donated; we wanted it to say how much good you did. So we made the clothes the receipt.

Every unlock icon printed on a garment funds a month of education for someone in prison. Count the locks and you know how many months of learning you paid for.

The collection put the price in plain sight. Tees and hoodies came at $1, $128, $160 and $266, and each carried that many unlock icons, so the number on the tag and the number on the shirt always matched.

The pieces were named for their numbers, like Two Sixty Six, and the icons ran across them as patterns and patches. The more you gave, the more locks you wore.

Every piece was a donation first and a garment second. Buyers were paying for months of education, and the clothes arrived as the thank-you, with the impact printed right on them.

The top piece, Eight Thousand Ninety Four, was made with Halim Flowers, an artist who spent 22 years in prison. His painting sits on the front of a black hoodie.

Around it are 8,094 unlock icons, one for every day he was incarcerated. They are arranged in 22 patches, one for each year, so the hoodie carries his whole time inside in small locks.

The donation is $8,094, and each icon funds a month of education, so one hoodie stands for 8,094 months of learning. It gave big donors a way to give that came with a story.

We shipped 86 pieces to more than 60 public figures for Unlock Day. Actors, comedians, chefs and advocates got them, including Morgan Freeman, Chelsea Handler, Rosie O'Donnell, Amy Schumer, Alyssa Milano, Dulé Hill and Tom Colicchio.

On Unlock Day, March 25, 2025, recipients including Rosie O'Donnell and Chelsea Handler posted in the gear. The clothes put real faces behind the emoji.

The gear carried Unlock Day from feeds into the real world. It was part of a campaign that drew 5.8 million unlock emojis and reached 53 million people.