Your Name Saves finishes award season with 24 medals
Cannes, the Clios, the One Show, the ANDYs and LIA, among the most awarded campaigns in the world this year.
Donate Life America and Buena are urging Americans to give the gift of their names to save multiple lives. “Your Name Saves,” an integrated campaign, seeks to bring to life an often abstract concept with a deeply personalized message: organ and tissue donation.
One person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. The campaign, which launches on Giving Tuesday, invites people to visit YourNameSaves.org, where they can type in their full name and watch as multiple names emerge out of their individual name. And if users access their social media feeds, this metaphor for connection turns into reality.
While 95 percent of Americans support organ donation, only 53 percent are registered. There are 120,000 Americans currently on a donor waiting list. Donate Life is hoping to increase registration with the convenience of online sign-up, instead of the rare occasion you’re at your local DMV.
“The opportunity to give is most powerful when it’s personal,” said David Fleming, president and CEO of Donate Life America. “Using an individual’s own name personalizes the appeal to save lives, and creatively illustrates that one person has the power to save and heal the lives of many.”
