
Legal-Ade wins Best PR Idea of 2019 at the One Show
The One Show’s highest honor in Public Relations, plus two Golds, a Silver and a Bronze, the most awarded PR idea of the year.
When the police shut down kids’ lemonade stands, Country Time pays the fines.

Country Time Lemonade, the classic brand of many childhoods, wanted to revitalize awareness of the brand. Buena created Legal-Ade, a legal defense fund for children whose lemonade stands get shut down by the police for not following zoning ordinances and health codes.

The One Show’s highest honor in Public Relations, plus two Golds, a Silver and a Bronze, the most awarded PR idea of the year.

Recognized in Public Relations, Integrated Campaign and Social Media, at the first show it was ever entered in.

99% earned, zero paid media, and more than 225 broadcast segments on national and local TV.