Your name is a testament to it-because hidden within your name, are the names of other people. And when you register that name, your name literally saves lives.

At YourNameSaves.org anyone could type in their name and find their friends’ names hidden within their own. When they shared, the site automatically tagged their friends. Registrations on the site have saved and healed over 20k people. The campaign was praised by the Obama administration and reached 10.2 million on social media with a media budget of $0. People who visited the site were 300% more likely to register as a donor than the client’s standard organ donate site, helping make 2016/17 the most successful in the client’s history.