Legal-Ade
Standing up for America’s youngest entrepreneurs, and their lemonade stands.
Hard to believe, but real actual police fine 6-year-olds for selling lemonade without a permit.
Country Time Lemonade wanted to regenerate brand awareness and do some good at the same time. So Buena helped in the ideation of Legal-Ade, a defense fund for lemonade stand kids. Standing up for the little guys and girls.
Featured News Coverage
Impact
1100
Media impressions
12
Earned media value
225
Broadcast news segments
13
Articles written
6667
Paid media amplification
2
organic searches/month for "Country Time Lemonade" than any other time in the history of Google Search.
Awards
2019
Best PR Campaign of the Year
One Show
2019
PR, Gold
One Show
2019
PR, Silver
One Show
2019
Social, Bronze
One Show
2019
Activation, Gold
Cannes
2019
Activation, Silver
Cannes
2019
Direct, Silver
Cannes
2019
Direct, Bronze
Cannes
2019
PR, Bronze
Cannes
2019
Social, Bronze
Cannes
2018
PR, Silver
Clios
2018
Social Media, Silver
Clios
2018
Integrated, Bronze
Clios
2018
Integration, Silver
LIA
2018
Integration, Bronze
LIA
2018
Digital, Bronze
LIA
2019
ANDY, Gold
ANDY
2019
D&AD, Silver
D&AD
2019
D&AD, Bronze
D&AD
2019
ADC, Gold
ADC
”My lemonade stand got shut down because I didn't have a permit.
6-year-old selling lemonade
