Peace Sofas
Description

Peace Sofas is a campaign to inspire people to talk together. We found pairs of people with opposing opinions, cut their sofas in half, merged them together, and sat them down to talk.

We embedded the recording of their conversation into speakers in the sofas. They were exhibited at the MuseumsQuartier in Vienna and auctioned at the largest art auction house in Austria.

Campaign Impact

22M

Free media impressions

9k

People pledged to talk more with ideological opposite

$173k

Earned media value

ART INSTALLATION

The sofas were on exhibition at the MuseumsQuartier in Vienna, Austria in June 2018. Speakers embedded in the sofas played the conversation that happened on that sofa.

ABOUT THE MQ EXHIBITION

The exhibition was open to the public in the main square of MuseumsQuartier Wien. From June 21 to June 27, 2018, visitors had a chance to sit down and listen to the conversations that happened on the sofas. The sofas were then auctioned for sale. All of the proceeds went to support the continuation of ENND as a network striving to decrease polarization throughout central and eastern Europe with trainings, conferences, and exchange of good practices.

“Extremism has increased rapidly over last few years. Social media and fake news have polarized our communities. People don’t listen to each other anymore,” explained Lukáš Zorád, Program Coordinator at PDCS.

“The sofa is a great place to create a dialogue between people with contradictory opinions. It’s a perfect symbol. Sitting on a sofa makes us feel like we’re sitting in the safety of our homes, rather than on a debate stage,” says Dr. Christian Strasser, MBA, director of MuseumsQuartier Wien.

The exhibition is a part of the European Network for Non-violence and Dialogue (ENND) program.

Paired Opposites