Country Time
Legal-Ade
Description

America's youngest entrepreneurs, and their lemonade stands, are getting shut down by the police. Hard to believe, but real actual police fine 6-year-olds for selling lemonade without a permit.

Country Time Lemonade wanted to regenerate brand awareness and do some good at the same time. So Buena helped in the ideation of Legal-Ade, a defense fund for lemonade stand kids. Standing up for the little little guys and girls.

Awards
2018 Silver, PR, Legal-Ade
2018 Silver, Social Media, Legal-Ade
2018 Bronze, Integrated, Legal-Ade
Campaign Impact

1.1B

Media impressions

$12M

Earned media value

225

Broadcast news segments

13k

Articles written

6667%

Paid media amplification

2X

More brand Google searches/month for brand than any time ever.

Social Video